The Sage Handbook of Promotional Culture and Society

Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro, Jason Vincent A. Cabanes

• Publisher: SAGE Publications Ltd
• Year: 2024
• Print ISBN: 9781529602623
• eBook ISBN: 9781529679366
• Edition: 1
• Topic: Social Sciences
• Subtopic: Media Studies
• Index: Social Sciences

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication.

By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today

Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters.

By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field.

Part 1: Promotional Culture and Industry Logics

Part 2: Promotional Practices

Part 3: Promotion and Identities

Part 4: Promotion and Popular Culture

Part 5: Promotion and Institutional Power

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Contents
• Notes on the Editors and Contributors
• Editors’ Introduction: What Is Promotional Culture Today?
• Part 1 Promotional Culture and Industry Logics
• 1 Emotion and Humanisation in the UK Branding Industry
• 2 Creating Cultural Weavers: Reimagining the Pedagogies and Curricula of the Promotional Occupations in Service of Producing Sustained Social Change
• 3 Promotional Industries, Capitalism and Market Society: The Changing Relationship of ‘Value’ to ‘Values'
• 4 Explaining Promotional Culture: An Institutional Logics Approach
• 5 AI Ethics Are Not Enough: Public Relations, Social Justice and Artificial Intelligence
• 6 High-Tech Storytelling: A Typology for Technology Marketers
• 7 Brand Journalism: Perspectives from Ghana
• 8 Creative Inclusivity: The Narrative of Diversity in Tourism Media Promotion
• Part 2 Promotional Practices
• 9 The Changing Landscape of Advertising and Promotional Industries in Bangladesh
• 10 Disinformation Promotion on Social Media
• 11 Understanding Social Media Marketing Managers’ Intermediary Role: A Middle Eastern Case Study
• 12 Propaganda and Promotional Culture: Catalysts of Disinformation in Malaysian Politics
• 13 Public Relations Within the Promotional Work of Human Rights Activists in Portugal
• 14 Between Socialities and Promotional Logics: How International Volunteers in Bali Craft Their “Voluntourist” Selfies
• 15 Regimes of Visibility in Disney's CSR: Corporate Wokeness, Neoliberalism, and Promotional Industries
• Part 3 Promotion and Identities
• 16 Plus Size Fashion Promotional Culture in Brazil as a Biopolitical Strategy of Consumption
• 17 Promotional Culture(s): Rediscovering and Revisiting Ideology: The Case of Jamaica
• 18 First Nations Public Relations, Activism, and Feminism in Australia
• 19 Breaking Invisibilities: Race, Racism and Brazilian Advertising in a Changing World
• 20 Enter the “Sci-fluencer”? Personal Branding, Race, and Gender in Online Science Communication
• 21 Racialising My Voice: Narrative and Commercial Challenges for Black Influencers
• Part 4 Promotion and Popular Culture
• 22 Silent or Silenced Pain? Women with Endometriosis Caught Between Neglect and Acknowledgement
• 23 Cruise Ships as Sales Machines: A New Promotional Practice?
• 24 Public Relations as ‘Tour of Duty': ‘Dis'embodying PR Work in Criminal Minds
• 25 K-dramas as a Space for Cross-cultural Exchange? Counter-flow and Its Entanglements with Soft Power and Promotional Culture
• 26 Negotiating the Media(ted) Reality and Marginalization: Exploring the Lived Experiences of LGBTQIA+ Consumers from the Global South
• 27 Riding on the Wave of Popular Culture: Croatia's Soft Power and Game of Thrones Fandom
• 28 Promoting Sustainability: Resisting Capitalist Frames of Promotional Cultures Through Climate Fiction
• Part 5 Promotion and Institutional Power
• 29 The Animal-Industrial Complex and the Promotion of Animal Exploitation
• 30 The Promotional Pillar of Enduring Authoritarian-Populist Regimes: The Case of Islamic Charities in Erdoğan's Turkey
• 31 The Political Economy of Environmental Communication: The Chinese Context
• 32 A Quest for Unity: Promoting Caribbean “Oneness” by Creating a Regional Public Sphere
• 33 The Spanish Promotional Culture: Reflections of a Mature Sector and an Evolving Society
• 34 Promotional Culture, Children, and Social Media: Considerations from the Brazilian Context
• 35 High Tech Pauperism: Fintech, Promotionalism, and the Creation of Financial Subjects
• Index