eBook - ePub

Digital Product Management

Name: Digital Product Management
Author: Boon Kee Lee

Managing Product Development, Launch and Support

Boon Kee Lee,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Product Management

Managing Product Development, Launch and Support

Boon Kee Lee,

About this book

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

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Yes, you can access Digital Product Management by Boon Kee Lee in PDF and/or ePUB format, as well as other popular books in Computer Science & Design General. We have over one million books available in our catalogue for you to explore.