eBook - ePub

Public Interest Communications

Name: Public Interest Communications
ISBN: 9781040344699

Strategy for Changemakers

Ann Searight,

Angela Bradbery,

Ann Searight Christiano,

312 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Public Interest Communications

Strategy for Changemakers

Ann Searight,

Angela Bradbery,

Ann Searight Christiano,

About this book

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.

Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator.

This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good.

Accompanying online materials include worksheets and links to further resources such as videos and podcasts. Please visit www.routledge.com/9781032531915.

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Yes, you can access Public Interest Communications by Ann Searight,Angela Bradbery,Ann Searight Christiano in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Public Relations. We have over one million books available in our catalogue for you to explore.