AI-Driven Value Management
How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success
- 255 pages
- English
- PDF
- Available on iOS & Android
AI-Driven Value Management
How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success
About this book
Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies
In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionize B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers â and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing.
Dive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness.
In this book, you'll:
- Learn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services
- Discover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management
- Equip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively
AI-Driven Value Management is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents at a Glance
- Contents
- Foreword
- Introduction
- Chapter 1 Introduction to AI-Driven Value Management
- Chapter 2 The Current State of Value Management
- Chapter 3 Building the Future Value Management Program
- Chapter 4 AI-Driven Value Management for Marketing
- Chapter 5 AI-Driven Value Management for Sales
- Chapter 6 AI for Sales Operations
- Chapter 7 Empowering Your Sales Partners with AI-Driven Value Management
- Chapter 8 AI-Driven Value Management for Customer Success
- Chapter 9 One Value Motion: The Power of Unified Value Management
- Chapter 10 Delivering Business Outcomes with AI-Powered Value Management
- Chapter 11 A Final Note to the Reader
- Glossary
- Acknowledgments
- About the Authors
- Index
- EULA