Vanessa Freerks analyzes how Baudrillard re-actualizes Nietzsche's On the Genealogy of Morals, investigating how themes and approaches in Baudrillard's Consumer Society, Simulacra and Simulations and Symbolic Exchange and Death resonate with Nietzsche's On the Genealogy of Morals. This book fills a gap in the limited literature available on the relation between Baudrillard's thought to that of Nietzsche and Heidegger. Baudrillard with Nietzsche and Heidegger: A Contrastive Analysis is essential reading for students and scholars of continental philosophy, sociology, and cultural theory.

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Table of contents
- Contents
- Acknowledgements
- Abstract
- Introduction
- 1. The Morality of Consumption: Reading Baudrillardās Consumer Society with Nietzscheās On the Genealogy of Morals
- 2. Processes of Subjection and the Figure of the Ascetic Priest
- 3. The End of Transcendence in Consumer Society
- 4. The Reversal of Platonism
- 5. Hyperreality of Simulation
- 6. Baudrillard and Heidegger: Towards a Genealogy of Death
- 7. Bibliography