eBook - ePub

Becoming couture

Name: Becoming couture
ISBN: 9781526155238

The Italian fashion industry after the Second World War

Chiara Faggella,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Becoming couture

The Italian fashion industry after the Second World War

Chiara Faggella,

About this book

Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label 'couture'.

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Yes, you can access Becoming couture by Chiara Faggella in PDF and/or ePUB format, as well as other popular books in Design & Fashion & Textile Industry. We have over one million books available in our catalogue for you to explore.