The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization, " where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.

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Yes, you can access Marketing Perspectives on Phygitalization by Sudhir Rana,Priya Jindal,Indrajit Ghosal,Arpan Anand,Subhadeep Mukherjee in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Apple Academic Press

Year

2025

eBook ISBN

9781040266816

Edition

Topic

Business

Subtopic

Digital Marketing

Index

Business

Cover Page
Half Title Page
Title Page
Copyright Page
About the Editors
Contents
Contributors
Preface
Chapter 1 Brand Performance, Innovation, and Brand Awareness: Antecedents to Brand Perception and Brand Loyalty
Chapter 2 Marketplace to Marketspace: Footfalls to Eyeballs
Chapter 3 Adoption of Phygitalization in the Retail Industry: Benefits and Challenges
Chapter 4 Metaverse Marketplace Development
Chapter 5 Augmented Reality in Beauty Industry: The Effect of AR Characteristics on Impulse Buying behavior
Chapter 6 Retail Spatial: Conventional to Metaverse Retailing
Chapter 7 Voices of People: Social Media's Strategic Role in Building Marketing Communication
Chapter 8 Impact of Viral Marketing on Female Purchase Decision Toward Lifestyle Shopping
Chapter 9 Influence of Age on Patient Beliefs Related to Social Media Promotion of Branded Drugs
Chapter 10 Classification of Patients on Patient Empowerment: A Study on Online Patient Support Groups
Chapter 11 Toward a Cashless Economy – The Role of Mobile Banking in India
Chapter 12 Factors Affecting Customer Satisfaction on Online Shopping: An Empirical Analysis
Chapter 13 Marketing Perspectives on Phygitalization
Chapter 14 Factors Affecting the Decisions of Online Buying Behavior in an Emerging Economy
Chapter 15 A Study on the Impact of Social Media Influencer's Reputation on Consumer Online Conformity: The Mediating Role of Informational Influence
Chapter 16 Brand Experience Through Data Management: An Analytical Exposure in Indian Restaurants
Chapter 17 Integration of Phygitalization and the Potential for Information Technology in Augmented Digital Technology of User Engagement
Chapter 18 Green Consciousness: A Study of Consumer Awareness in the Phygitalized World
Chapter 19 Consumer-Brand Relationship: A Review and Future Scope
Chapter 20 The Effects of Digital Marketing Transformation Trends on Artificial Intelligence in B2B Businesses: A Systematic Review
Chapter 21 Transgender Inclusivity in Marketing Strategy and Its Effect on Brand Equity
Chapter 22 Impact of Social Media on Buying Behavior of Consumer
Chapter 23 The Art of Appealing Customer Attitude by Dint of Neuro-Advertising
Index

About this book

Frequently asked questions

Information

Table of contents