100 Great Marketing Ideas

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• Publisher: Marshall Cavendish Edition
• Year: 2009
• Edition: 0
• eBook ISBN:
  9789814312035
• Topic: Business
• Index: Business

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Table of contents

• Cover
• CONTENTS
• INTRODUCTION
• 1 GIVE THE PRODUCT AWAY
• 2 MAKE IT FUN
• 3 GET DECISION-MAKERS TOGETHER
• 4 TEASE YOUR CUSTOMERS
• 5 THE “REAL MONEY” MAILING
• 6 WITHDRAW THE PRODUCT
• 7 FIND THE KEY ACCOUNT
• 8 ADD SOME VALUE
• 9 DO SOMETHING DIFFERENT
• 10 RESPECT YOUR CONSUMER
• 11 PLAY A GAME
• 12 BRING A FRIEND
• 13 USE PROMOTIONAL GIFTS THAT REALLY PROMOTE
• 14 DO NOT BIND THE MOUTHS OF THE KINE
• 15 EMPOWERING STAFF
• 16 SPEAK THE CUSTOMER’S LANGUAGE
• 17 BUILD YOUR CORPORATE CULTURE
• 18 HAVE A STARTLING BRAND
• 19 MAKE THE PRODUCT EASY TO DEMONSTRATE
• 20 THROW A PARTY
• 21 FOLLOW UP ON CUSTOMERS LATER
• 22 LOST CUSTOMERS ARE NOT ALWAYS LOST
• 23 BAIT THE HOOK
• 24 HOLD ON TO THOSE BROCHURES
• 25 SHOW PEOPLE THE COMPETITION
• 26 TAKE YOUR PARTNERS
• 27 MAKING EXHIBITION SWORK
• 28 SET THE PRICE, EVEN ON THINGS YOU ARE GIVING AWAY
• 29 LET THEM SHOUT!
• 30 TURN A DISADVANTAGE TO AN ADVANTAGE
• 31 DEVELOP AN ICON
• 32 EDUCATE YOUR CUSTOMERS
• 33 TAP INTO COUNTRY-OF ORIGIN EFFECT
• 34 CHARGE WHAT THE SERVICE IS WORTH
• 35 BE CONSISTENT
• 36 LOVE YOUR CUSTOMERS,LOVE WHAT THEY LOVE
• 37 MAKE IT EASY FOR PEOPLE TO PAY
• 38 CREDIT WHERE CREDIT’S DUE
• 39 DON’T COMPETE
• 40 KEEP THEM WAITING
• 41 FORM A CLUB
• 42 GET THE LAYOUT RIGHT
• 43 AVOID ANNOYING THE CUSTOMERS
• 44 WORK WITH THE NEGATIVE ASPECTS OF YOUR PRODUCT
• 45 PUT YOURSELF ON A NET WORKING SITE
• 46 DISCOURAGE THE UNDESIRABLES
• 47 WATCH HOW PEOPLE ACTUALLY USE YOUR PRODUCTS
• 48 FORM A PANEL
• 49 GET SOMEBODY ELSE TO PAY FOR WHAT YOU GIVE YOUR CUSTOMERS FOR FREE
• 50 MAKE PEOPLE BEHAVE
• 51 GIVE PEOPLE SOMETHING THAT HELPS YOU TO COMMUNICATE YOUR BRAND TO THEM
• 52 HELP YOUR ALLIES TO HELP YOU
• 53 KEEP YOUR EGGS IN ONE BASKET
• 54 WHET THE CUSTOMER’S APPETITE
• 55 BE STARTLING IN WAYS THAT INVOLVE YOUR CUSTOMER
• 56 IF YOU’RE ON THE WEB,YOU’RE GLOBAL
• 57 LOOK BEYOND THE OBVIOUS
• 58 FIND THE USP
• 59 REPOSITION INTO A BETTER MARKET
• 60 USE THE PACKAGING
• 61 INFLUENCE THE INFLUENCERS
• 62 RESEARCH YOUR CUSTOMERS
• 63 INVOLVE YOUR CUSTOMERS
• 64 INTEGRATE YOUR DATABASE
• 65 TAP INTO THE SOCIAL NETWORK
• 66 FLOG IT ON EBAY
• 67 COMMUNICATE IN A RELEVANT WAY
• 68 DEVELOP YOUR BRAND PERSONALITY BY LINKING IT TO A REAL PERSONALITY
• 69 KNOW YOUR CUSTOMER’S MOTIVATIONS
• 70 IDENTIFY YOUR COMPETITORS—AND LEARN FROM THEM
• 71 PICK THE SEGMENTS NOBODY ELSE WANTS
• 72 PICK A CARD
• 73 TRUST YOUR CUSTOMERS TO HANDLE THEIR OWN COMPLAINTS
• 74 FIND THE LOST TRIBE
• 75 FIND THE RIGHT PARTNERS
• 76 TAILOR YOUR PRODUCTS
• 77 INTEGRATE COMMUNICATIONS
• 78 SHARE THE WEALTH
• 79 THINK SMALL
• 80 BE THE EXPERT
• 81 ADS ON CARS
• 82 GO TO THE SOURCE OF CUSTOMERS
• 83 MAKE YOUR CUSTOMERS LAUGH
• 84 FOCUS ON THE KEY ISSUE FOR YOUR CUSTOMER
• 85 VARY THE AMBIENCE
• 86 GRAB THEM EARLY
• 87 BE CHILD-FRIENDLY
• 88 UNDERSTAND HOW YOU ARE JUDGED
• 89 INTRODUCE A THIRD ALTERNATIVE
• 90 PLACE YOUR PRODUCT
• 91 SPECIALIZE TO CHARGEA PREMIUM
• 92 DEVELOP A SEPARATE BRAND FOR EACH MARKET
• 93 USE OPINION LEADERS
• 94 LINK TO A CAUSE
• 95 SET A SPRAT TO CATCH A MACKEREL
• 96 CONSIDER THE CULTURE
• 97 BUILD A NEW DISTRIBUTION CHANNEL
• 98 USE A WEBLOG
• 99 MAKE BUYING EASY
• 100 MAKE YOUR PRODUCT EASIER TO USE THAN EVERYBODY ELSE’S