eBook - PDF
About this book
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weāve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā even offline. Perfect for commutes or when youāre on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access 100 Great Marketing Ideas by in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- CONTENTS
- INTRODUCTION
- 1 GIVE THE PRODUCT AWAY
- 2 MAKE IT FUN
- 3 GET DECISION-MAKERS TOGETHER
- 4 TEASE YOUR CUSTOMERS
- 5 THE āREAL MONEYā MAILING
- 6 WITHDRAW THE PRODUCT
- 7 FIND THE KEY ACCOUNT
- 8 ADD SOME VALUE
- 9 DO SOMETHING DIFFERENT
- 10 RESPECT YOUR CONSUMER
- 11 PLAY A GAME
- 12 BRING A FRIEND
- 13 USE PROMOTIONAL GIFTS THAT REALLY PROMOTE
- 14 DO NOT BIND THE MOUTHS OF THE KINE
- 15 EMPOWERING STAFF
- 16 SPEAK THE CUSTOMERāS LANGUAGE
- 17 BUILD YOUR CORPORATE CULTURE
- 18 HAVE A STARTLING BRAND
- 19 MAKE THE PRODUCT EASY TO DEMONSTRATE
- 20 THROW A PARTY
- 21 FOLLOW UP ON CUSTOMERS LATER
- 22 LOST CUSTOMERS ARE NOT ALWAYS LOST
- 23 BAIT THE HOOK
- 24 HOLD ON TO THOSE BROCHURES
- 25 SHOW PEOPLE THE COMPETITION
- 26 TAKE YOUR PARTNERS
- 27 MAKING EXHIBITION SWORK
- 28 SET THE PRICE, EVEN ON THINGS YOU ARE GIVING AWAY
- 29 LET THEM SHOUT!
- 30 TURN A DISADVANTAGE TO AN ADVANTAGE
- 31 DEVELOP AN ICON
- 32 EDUCATE YOUR CUSTOMERS
- 33 TAP INTO COUNTRY-OF ORIGIN EFFECT
- 34 CHARGE WHAT THE SERVICE IS WORTH
- 35 BE CONSISTENT
- 36 LOVE YOUR CUSTOMERS,LOVE WHAT THEY LOVE
- 37 MAKE IT EASY FOR PEOPLE TO PAY
- 38 CREDIT WHERE CREDITāS DUE
- 39 DONāT COMPETE
- 40 KEEP THEM WAITING
- 41 FORM A CLUB
- 42 GET THE LAYOUT RIGHT
- 43 AVOID ANNOYING THE CUSTOMERS
- 44 WORK WITH THE NEGATIVE ASPECTS OF YOUR PRODUCT
- 45 PUT YOURSELF ON A NET WORKING SITE
- 46 DISCOURAGE THE UNDESIRABLES
- 47 WATCH HOW PEOPLE ACTUALLY USE YOUR PRODUCTS
- 48 FORM A PANEL
- 49 GET SOMEBODY ELSE TO PAY FOR WHAT YOU GIVE YOUR CUSTOMERS FOR FREE
- 50 MAKE PEOPLE BEHAVE
- 51 GIVE PEOPLE SOMETHING THAT HELPS YOU TO COMMUNICATE YOUR BRAND TO THEM
- 52 HELP YOUR ALLIES TO HELP YOU
- 53 KEEP YOUR EGGS IN ONE BASKET
- 54 WHET THE CUSTOMERāS APPETITE
- 55 BE STARTLING IN WAYS THAT INVOLVE YOUR CUSTOMER
- 56 IF YOUāRE ON THE WEB,YOUāRE GLOBAL
- 57 LOOK BEYOND THE OBVIOUS
- 58 FIND THE USP
- 59 REPOSITION INTO A BETTER MARKET
- 60 USE THE PACKAGING
- 61 INFLUENCE THE INFLUENCERS
- 62 RESEARCH YOUR CUSTOMERS
- 63 INVOLVE YOUR CUSTOMERS
- 64 INTEGRATE YOUR DATABASE
- 65 TAP INTO THE SOCIAL NETWORK
- 66 FLOG IT ON EBAY
- 67 COMMUNICATE IN A RELEVANT WAY
- 68 DEVELOP YOUR BRAND PERSONALITY BY LINKING IT TO A REAL PERSONALITY
- 69 KNOW YOUR CUSTOMERāS MOTIVATIONS
- 70 IDENTIFY YOUR COMPETITORSāAND LEARN FROM THEM
- 71 PICK THE SEGMENTS NOBODY ELSE WANTS
- 72 PICK A CARD
- 73 TRUST YOUR CUSTOMERS TO HANDLE THEIR OWN COMPLAINTS
- 74 FIND THE LOST TRIBE
- 75 FIND THE RIGHT PARTNERS
- 76 TAILOR YOUR PRODUCTS
- 77 INTEGRATE COMMUNICATIONS
- 78 SHARE THE WEALTH
- 79 THINK SMALL
- 80 BE THE EXPERT
- 81 ADS ON CARS
- 82 GO TO THE SOURCE OF CUSTOMERS
- 83 MAKE YOUR CUSTOMERS LAUGH
- 84 FOCUS ON THE KEY ISSUE FOR YOUR CUSTOMER
- 85 VARY THE AMBIENCE
- 86 GRAB THEM EARLY
- 87 BE CHILD-FRIENDLY
- 88 UNDERSTAND HOW YOU ARE JUDGED
- 89 INTRODUCE A THIRD ALTERNATIVE
- 90 PLACE YOUR PRODUCT
- 91 SPECIALIZE TO CHARGEA PREMIUM
- 92 DEVELOP A SEPARATE BRAND FOR EACH MARKET
- 93 USE OPINION LEADERS
- 94 LINK TO A CAUSE
- 95 SET A SPRAT TO CATCH A MACKEREL
- 96 CONSIDER THE CULTURE
- 97 BUILD A NEW DISTRIBUTION CHANNEL
- 98 USE A WEBLOG
- 99 MAKE BUYING EASY
- 100 MAKE YOUR PRODUCT EASIER TO USE THAN EVERYBODY ELSEāS