100 Great Business Ideas
eBook - PDF

100 Great Business Ideas

,
  1. 241 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

100 Great Business Ideas

,

About this book

Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world's best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

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Information

Publisher
Marshall Cavendish Edition
Year
2009
Edition
0
eBook ISBN
9789814312011
Topic
Economics
Index
Economics

Table of contents

  1. CONTENTS
  2. Acknowledgments
  3. Introduction
  4. 1 Building customer trust and loyalty
  5. 2 Scenario planning
  6. 3 Making your employees proud
  7. 4 Using customer information
  8. 5 The rule of 150
  9. 6 Information orientation
  10. 7 Franchising
  11. 8 Eliminating waste (muda
  12. 9 Customer bonding
  13. 10 Psychographic profiling
  14. 11 Understanding demography
  15. 12 Mass customization
  16. 13 Leading “top-down” innovation
  17. 14 Social networking and transmitting company values
  18. 15 Achieving breakthrough growth
  19. 16 Deep-dive prototyping
  20. 17 Market testing
  21. 18 Empowering your customers
  22. 19 Cannibalizing
  23. 20 Increasing competitiveness
  24. 21 Clustering
  25. 22 Highlighting unique selling points (USPs)
  26. 23 The experience curve
  27. 24 The employee –customer–profi t chain
  28. 25 MEASURING EMPLOYEES’ PERFORMANCE
  29. 26 BRAND SPACES
  30. 27 BEING SPACES
  31. 28 INCREASING ACCESSIBILITY
  32. 29 PARTNERING
  33. 30 BUMPER-STICKER STRATEGY
  34. 31 VALUING INSTINCT
  35. 32 BUILDING A LEARNING ORGANIZATION
  36. 33 REINVENTION
  37. 34 CORPORATE SOCIAL RESPONSIBILITY
  38. 35 THE TIPPING POINT
  39. 36 OUTSOURCING
  40. 37 KEEPING YOUR PRODUCT OFFERING CURRENT
  41. 38 Experiential marketing
  42. 39 Information dashboards and monitoring performance
  43. 40 Flexible working
  44. 41 REDEFINE YOUR AUDIENCE
  45. 42 VENDOR LOCK-IN
  46. 43 TURNING THE SUPPLY CHAIN INTO A REVENUE CHAIN
  47. 44 Intelligent negotiating
  48. 45 Complementary partnering
  49. 46 Feel-good advertising
  50. 47 Innovations in day-to-day convenience
  51. 48 Lifestyle brands
  52. 49: Being honest with customers
  53. 50: Instant recognizability
  54. 51: Managing a turnaround
  55. 52: Diversity
  56. 53: Balancing core and the context
  57. 54: Business process redesign
  58. 55: Convergence
  59. 56: Cross-selling and up-selling
  60. 57: Kotter’s eight phases of change
  61. 58: Business-to-business marketing
  62. 59: Employee value proposition
  63. 60: Built-in obsolescence
  64. 61: Avoiding commoditization
  65. 62: Developing employee engagement
  66. 63: Managing by wandering about (MBWA)
  67. 64: Precision marketing
  68. 65: Branding
  69. 66: Empowerment
  70. 67: Rethinking the budget
  71. 68: The buyer’s cycle
  72. 69: Direct selling
  73. 70: Age-sensitive management
  74. 71: Three-factor theory
  75. 72: Developing Islamic products
  76. 73: SUPPORT AND CHALLENGE GROUPS
  77. 74: CLEAR STRATEGY
  78. 75: SIX-HAT THINKING
  79. 76: Building business relationships
  80. 77: Learning together
  81. 78: Microfi nance
  82. 79: Surviving a downturn
  83. 80: INNOVATION CULTURE
  84. 81: Resource building
  85. 82: Building trust
  86. 83: Emotional intelligence
  87. 84: The balanced scorecard
  88. 85: Developing a sales culture
  89. 86: Market segmentation
  90. 87: Audacity
  91. 88: Silo busting
  92. 89: Selling online
  93. 90: Value innovation
  94. 91: TALENT MANAGEMENT
  95. 92: The leadership pipeline
  96. 93: Hardball
  97. 94: Web presence
  98. 95: Viral marketing
  99. 96: Coaching and supervision
  100. 97: User-centered innovation
  101. 98: Internal promotion and succession planning
  102. 99: Developing knowledge and intellectual capital
  103. 100: Decision making and the paradox of choice
  104. Bibliography

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