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About this book
Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world's best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
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Yes, you can access 100 Great Business Ideas by in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- CONTENTS
- Acknowledgments
- Introduction
- 1 Building customer trust and loyalty
- 2 Scenario planning
- 3 Making your employees proud
- 4 Using customer information
- 5 The rule of 150
- 6 Information orientation
- 7 Franchising
- 8 Eliminating waste (muda
- 9 Customer bonding
- 10 Psychographic profiling
- 11 Understanding demography
- 12 Mass customization
- 13 Leading âtop-downâ innovation
- 14 Social networking and transmitting company values
- 15 Achieving breakthrough growth
- 16 Deep-dive prototyping
- 17 Market testing
- 18 Empowering your customers
- 19 Cannibalizing
- 20 Increasing competitiveness
- 21 Clustering
- 22 Highlighting unique selling points (USPs)
- 23 The experience curve
- 24 The employee âcustomerâprofi t chain
- 25 MEASURING EMPLOYEESâ PERFORMANCE
- 26 BRAND SPACES
- 27 BEING SPACES
- 28 INCREASING ACCESSIBILITY
- 29 PARTNERING
- 30 BUMPER-STICKER STRATEGY
- 31 VALUING INSTINCT
- 32 BUILDING A LEARNING ORGANIZATION
- 33 REINVENTION
- 34 CORPORATE SOCIAL RESPONSIBILITY
- 35 THE TIPPING POINT
- 36 OUTSOURCING
- 37 KEEPING YOUR PRODUCT OFFERING CURRENT
- 38 Experiential marketing
- 39 Information dashboards and monitoring performance
- 40 Flexible working
- 41 REDEFINE YOUR AUDIENCE
- 42 VENDOR LOCK-IN
- 43 TURNING THE SUPPLY CHAIN INTO A REVENUE CHAIN
- 44 Intelligent negotiating
- 45 Complementary partnering
- 46 Feel-good advertising
- 47 Innovations in day-to-day convenience
- 48 Lifestyle brands
- 49: Being honest with customers
- 50: Instant recognizability
- 51: Managing a turnaround
- 52: Diversity
- 53: Balancing core and the context
- 54: Business process redesign
- 55: Convergence
- 56: Cross-selling and up-selling
- 57: Kotterâs eight phases of change
- 58: Business-to-business marketing
- 59: Employee value proposition
- 60: Built-in obsolescence
- 61: Avoiding commoditization
- 62: Developing employee engagement
- 63: Managing by wandering about (MBWA)
- 64: Precision marketing
- 65: Branding
- 66: Empowerment
- 67: Rethinking the budget
- 68: The buyerâs cycle
- 69: Direct selling
- 70: Age-sensitive management
- 71: Three-factor theory
- 72: Developing Islamic products
- 73: SUPPORT AND CHALLENGE GROUPS
- 74: CLEAR STRATEGY
- 75: SIX-HAT THINKING
- 76: Building business relationships
- 77: Learning together
- 78: Microfi nance
- 79: Surviving a downturn
- 80: INNOVATION CULTURE
- 81: Resource building
- 82: Building trust
- 83: Emotional intelligence
- 84: The balanced scorecard
- 85: Developing a sales culture
- 86: Market segmentation
- 87: Audacity
- 88: Silo busting
- 89: Selling online
- 90: Value innovation
- 91: TALENT MANAGEMENT
- 92: The leadership pipeline
- 93: Hardball
- 94: Web presence
- 95: Viral marketing
- 96: Coaching and supervision
- 97: User-centered innovation
- 98: Internal promotion and succession planning
- 99: Developing knowledge and intellectual capital
- 100: Decision making and the paradox of choice
- Bibliography