The Personal Branding Playbook
eBook - PDF

The Personal Branding Playbook

Turn Your Personality Into Your Competitive Advantage

  1. 237 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Personal Branding Playbook

Turn Your Personality Into Your Competitive Advantage

About this book

Take control of your personal brand and become a person of influence today.

Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.

Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook: Turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.

The Personal Branding Playbook draws on Amelia's real life experience to show how you to:

  • Craft your story.
  • Design your personal brand strategy.
  • Share your story with the world online.
  • Build a community of loyal fans, not followers.
  • Drive inbound leads, opportunities and introductions.
  • Position you as the option, not just an option in your market.

 

Engaging, practical and refreshingly honest, The Personal Branding Playbook: Turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.

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Yes, you can access The Personal Branding Playbook by Amelia Sordell in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Capstone
Year
2024
Print ISBN
9780857089830
eBook ISBN
9780857089854

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Note from the Author
  5. Praise for The Personal Branding Playbook
  6. Contents
  7. Acknowledgements
  8. Introduction
  9. 1 Reputation at scale
  10. 2 Defining your why
  11. 3 What is a good brand strategy?
  12. 4 Challenge the norm
  13. 5 Finding friends not followers
  14. 6 What are you known for?
  15. 7 Content
  16. 8 Creating your visual brand
  17. 9 Building a community, not a following
  18. 10 Building systems
  19. 11 Building brand equity
  20. 12 The future of branding is personal
  21. Conclusion: just f**king post it!
  22. About the author
  23. Notes
  24. Index
  25. EULA