Food Marketing to Children and Youth

Threat or Opportunity?

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• Publisher: National Academies Press
• Year: 2006
• Edition: 0
• eBook ISBN:
  9780309552295
• Topic: Business
• Index: Business

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Childrens dietary and related health patterns are shaped by the interplay of many factors"e;their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments"e;all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Table of contents

• FrontMatter
• Reviewers
• Preface
• Acknowledgments
• Contents
• Executive Summary
• 1 Setting the Stage
• 2 Health, Diet, and Eating Patterns of Children and Youth
• 3 Factors Shaping Food and Beverage Consumption of Children and Youth
• 4 Food and Beverage Marketing to Children and Youth
• 5 Influence of Marketing on the Diets and Diet-Related Health of Children and Youth
• 6 Public Policy Issues in Food and Beverage Marketing to Children and Youth
• 7 Findings, Recommendations, Next Steps
• Appendixes
• A Acronyms
• B Glossary
• C Literature Review
• D Chapter 2 Appendix
• E Chapter 4 Appendix
• F-1 Evidence Table Codebook
• F-2 Summary Evidence Table
• G Children and Youth Marketing and Advertising Regulations and Guidelines in Selected Countries
• H Workshop Program
• I Biographical Sketches of Committee Members and Staff
• Index