Essentials of Strategic Planning in Healthcare, Second Edition
eBook - ePub

Essentials of Strategic Planning in Healthcare, Second Edition

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Essentials of Strategic Planning in Healthcare, Second Edition

About this book

Instructor Resources: Test bank, PowerPoint slides, answers to end-of-chapter and case study questions, and a transition guide to the new edition.

As the complex US healthcare environment undergoes radical reform, strategic planning is becoming crucial to organizational success.

Essentials of Strategic Planning in Healthcare, Second Edition, fully explains strategic plan development and implementation—from conducting an environmental assessment to communicating the plan to stakeholders—as well as the factors that influence strategic planning effectiveness, including organizational culture, physician involvement, and planning across the continuum of healthcare services.

This new edition discusses reform-driven changes that impact strategic planning, including the advent of accountable care organizations and patient-centered medical homes. Through the revised and updated comprehensive case study woven throughout the book, readers gain hands-on understanding by applying what they learn as they go. Accompanying exercises test comprehension and reinforce key concepts.

Additional updates include:

New, real-life case studies that complement the comprehensive case study that forms the foundation of the book A new chapter on healthcare marketing that discusses the integral role marketing plays in strategic plan implementation New health information technology content, including coverage of big data, the increasing use of mobile devices in healthcare, the growth of telemedicine services, and the importance of the patient portal Discussion of new technologies used to communicate the strategic plan, including the company intranet, videoconferencing, webcasts, and other digital media Expanded discussion of hospital–physician integration models and the strategic advantages of partnering with physicians Increased coverage of pay-for-performance initiatives and related terminology, including the Donabedian framework for quality, nurse-sensitive patient outcomes, therapeutic alliances, and value-based purchasing

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Yes, you can access Essentials of Strategic Planning in Healthcare, Second Edition by Jeffrey Harrison in PDF and/or ePUB format, as well as other popular books in Medicine & Public Health, Administration & Care. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Brief Contents
  5. Detailed Contents
  6. Preface
  7. Acknowledgments
  8. Coastal Medical Center Comprehensive Case Study
  9. Chapter 1 - Leadership, Mission, Vision, and Culture: The Foundation for Strategic Planning
  10. Chapter 2 - Transformational Leadership Maximizes Strategic Planning
  11. Chapter 3 - Fundamentals of Strategic Planning
  12. Chapter 4 - Strategic Planning and SWOT Analysis
  13. Chapter 5 - Healthcare Marketing
  14. Chapter 6 - Strategic Planning and Health Information Technology
  15. Chapter 7 - Strategic Planning and the Healthcare Business Plan
  16. Chapter 8 - Communicating the Strategic Plan
  17. Chapter 9 - Accountable Care Organizations and Physician Joint Ventures
  18. Chapter 10 - Strategic Planning and Post-Acute Care Services
  19. Chapter 11 - Strategic Planning in Health Systems
  20. Chapter 12 - Pay for Performance and the Healthcare Value Paradigm
  21. Chapter 13 - The Future of Healthcare
  22. Epilogue
  23. Glossary
  24. Index
  25. About the Author
  26. About the Contributors
  27. Back Cover