Gender, Race, and Class in Media

A Critical Reader

Bill Yousman, Lori Bindig Yousman, Gail Dines, Jean McMahon Humez

• Publisher: SAGE Publications
• Year: 2020
• eBook ISBN: 9781544393445
• Edition: 0
• Topic: Social Sciences
• Subtopic: Communication Studies
• Index: Social Sciences

Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today's popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Table of contents

• Cover
• Half Title
• Publisher Note
• Title Page
• Copyright Page
• Contents
• Preface
• Acknowledgments
• Part I A Cultural Studies Approach to Media: Theory
• 1 Cultural Studies, Multiculturalism, and Media Culture
• 2 The Meaning Of Memory: Family, Class, and Ethnicity in Early Network Television Programs
• 3 The Economics of the Media Industry
• 4 Hegemony
• 5 The Internet’s Unholy Marriage To Capitalism
• 6 Television And the Cultivation Of Authoritarianism: A Return Visit From an Unexpected Friend
• 7 Women Read the Romance: The Interaction of Text and Context
• 8 Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching
• 9 The Oppositional Gaze: Black Female Spectators
• Part II Representations Of Gender, Race, And Class
• 7 The Year We Obsessed Over Identity
• 11 Media, Gender, and Feminism
• 12 The Whites Of Their Eyes: Racist Ideologies and the Media
• 13 Redskins: Insult and Brand
• 14 “From Fizzle To Sizzle!”: Televised Sports News and the Production of Gender-Bland Sexism
• 15 Dissolving the Other: Orientalism, Consumption, and Katy Perry’s Insatiable Dark Horse
• 16 “She Invited Other People to That Space”: Audience Habitus, Place, and Social Justice in Beyoncé’s Lemonade
• 17 Transgender Transitions: Sex/Gender Binaries in the Digital Age
• 18 The “Rich Bitch”: Class and Gender on the Real Housewives of New York City
• Part III Reading Media Texts Critically
• 19 Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams
• 20 Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media
• 21 Resisting, Reiterating, And Dancing Through: The Swinging Closet Doors of Ellen DeGeneres’s Televised Personalities
• 22 Good Girls Go Bad: The Transformation of Young Femininity in Contemporary Teen TV
• 23 Playing “Redneck”: White Masculinity and Working-Class Performance on Duck Dynasty
• 24 From Rush Limbaugh To Donald Trump: Conservative Talk Radio and the Defiant Reassertion of White Male Authority
• 25 Black Women And Black Men In Hip Hop Music: Misogyny, Violence, and the Negotiation of (White-Owned) Space
• 26 “[In]Justice Rolls Down Like Water … ”: Challenging White Supremacy in Media Constructions of Crime and Punishment
• Part IV Advertising and Consumer Culture
• 27 Advertising and Consumer Culture: The Apocalypse is Now
• 28 The New Politics Of Consumption: Why Americans Want So Much More Than They Need
• 29 Pepsi’s New Ad is a Total Success
• 30 Sex, Lies, and Advertising
• 31 Supersexualize Me!1: Advertising and the “Midriffs”
• 32 Branding “Real” Social Change In Dove’s Campaign For Real Beauty
• 33 Un Celebrity “It” Girls As Public Relations-Ised Humanitarianism
• 34 Class Shaming In Post-Recession U.S. Advertising
• Part V Representing Sexualities
• 35 Pornographic Values: Hierarchy and Hubris
• 36 “There Is No Such Thing As It”: Toward a Critical Understanding of the Porn Industry
• 37 The Pornography Of Everyday Life1
• 38 Bit Of Barfi, Sip Of Margarita: Disability and Sexuality in Hindi Films
• 39 Resistant Masculinities In Alternative R&B?: Understanding Frank Ocean and The Weeknd’s Representations of Gender
• 40 Out of the Shadows and Into the Limelight: Representing Gay Men on American Television
• 41 Hetero Barbie?
• 42 Fantasies Of Exposure: Belly Dancing, the Veil, and the Drag of History
• Part VI Growing Up With Contemporary Media
• 43 The Future Of Childhood In The Global Television Market
• 44 Disney: 21st Century Leader In Animating Global Inequality
• 45 Othering And Fear: Cultural Values and Hiro’s Race in Thomas & Friends’ Hero of the Rails
• 46 Growing Up Female in a Celebrity-Based Pop Culture
• 47 “Too Many Bad Role Models for Us Girls”: Girls, Female Pop Celebrities and “Sexualization”
• 48 Privates in the Online Public: Sex(ting) and Reputation on Social Media
• 49 Video Games: Machine Dreams of Domination
• Part VII Still Watching Television in the Digital Age
• 50 Why Television Sitcoms Kept Re-Creating Male Working-Class Buffoons For Decades
• 51 “Caitlyn Jenner ‘Likes’ Ted Cruz But The Feeling May Not Be Mutual”: Trans Pedagogy and I Am Cait
• 52 Wedding Reality Tv Bites Black: SubordInating Ethnic Weddings In The South African Black Culture
• 53 THE RACIAL LOGIC OF GREY’S ANATOMY: Shonda Rhimes and Her “Post-Civil Rights, Post-Feminist” Series
• 54 Performing Class: Gilmore Girls and a Classless Neoliberal “Middle Class”
• 55 Don’T Drop The Soap Vs. The Soap Opera: The Representation Of Male And Female Prisoners On U.S. Television
• 56 Donald Trump And The Politics Of Spectacle
• 57 Is This Tviv? On Netflix, Tviii, And Binge-Watching
• Part VIII Social Media, Virtual Community, Fandom, And Activism
• 58 Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Media Convergence
• 59 The Political Economy Of Privacy on Facebook
• 60 Todo Mejora en el Ambiente: An Analysis of Digital LGBT Activism in Mexico
• 61 It’s About Ethics In Games Journalism?: Gamergaters and Geek Masculinity
• 62 Making Space in Social Media: #MuslimWomensDay in Twitter
• 63 #GirlsLikeUs: Trans Advocacy and Community Building Online
• 64 The Reverberations Of #Metoo On Pop Culture And Politics: How the Movement Is Shaking Patriarchal Power Structures
• 65 The Latino Cyber-Moral Panic Process In The United States: Nadia Yamel Flores-Yeffal, Guadalupe Vidales, and April Plemons
• 66 #Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States
• Alternative Contents Index
• Media Literacy and Media Activism Organizations
• Glossary of Terms
• References
• Name Index
• Subject Index
• About the Editors
• About the Contributors