Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?
Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.
You'll learn how to:
- Develop a clear brand planning framework to guide your strategy
- Apply principles of identity development tailored to today's digital landscape
- Implement effective channel selection based on data and market insights
- Optimize your use of Google Analytics, SEO and social media algorithms
- Explore the impact of Generative AI on modern branding techniques
With real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.
Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Table of contents
- List of figures and tables
- Foreword by Chris Daly
- Acknowledgements
- Introduction
- PART ONE Digital branding in perspective
- 01 What digital branding really means
- 02 Focusing on value
- 03 Considering the user journey
- 04 Objectives and authenticity
- PART TWO The digital toolkit
- 05 Social media
- 06 Search
- 07 Mobile
- 08 Online advertising
- 09 Email marketing
- 10 CRM and marketing automation
- 11 From integration to transmedia campaigns
- PART THREE Digital brand strategy and measurement
- 12 Measuring digital branding
- 13 Primaries and indicators
- 14 The role of analytics
- 15 Bridging the gaps
- 16 The importance of asking questions
- Conclusions
- References and further reading
- Index
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Yes, you can access Digital Branding by Daniel Rowles in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.