Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies
About this book
Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace. Key Features:
- Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively.
- Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency.
- Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making.
- Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications. Readership:
Ideal for business professionals, digital marketers, entrepreneurs, researchers, and students interested in digital transformation and emerging technologies.
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Information
Table of contents
- Welcome
- Table of Content
- Title
- BENTHAM SCIENCE PUBLISHERS LTD.
- FOREWORD
- PREFACE
- ACHNOWLEDGEMENT
- List of Contributors
- Analyzing Digital Marketing Strategies of Market Leaders in the Feminine Hygiene Product Category: Gender Perspectives and Innovations
- Implementing Effective Marketing Technology for a New Business Venture: Case Studies from the Middle East
- Analysis of Online In-Destination Booking Service Processes in the Travel Industry: A Case Study
- Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies
- Emerging Paradigms in Marketing Management: Scenario-Based Conceptual Framework
- People and Processes in Technological Development for Business Advancement in Indian Companies
- Integration of Emerging Technologies in Digital Marketing: A Case Study of Humans of Digital Marketing (HODM) Start-up, India
- Metaverse in Tourism: Bridging of the Digital and Actual Worlds
- The Role of Social Media in Business Process Innovation
- Leveraging Queuing Theory for Efficient Electronic Business Management in Supermarkets: A Case Study of Giant Stores in the Gulf Region