
- 227 pages
- English
- PDF
- Available on iOS & Android
About this book
National Bestseller
Unlock the timeless secrets to building strong business partnerships based on the foundation of trust
In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.
Backed by a wealth of research and case studies, this book provides all of the practical tools readers need to bridge the gap between theory and practice. Readers will learn about topics including:
- The "digital mask" and how it has influenced the starting point of trust in any business relationship
- The perfect enterprise sales cycle and customer journey to get results without rushing through crucial trust-building stages
- Culture, customers, and context, and how the joining of these three elements creates a perfect business relationship
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a timely, essential read for all executives and founders seeking to understand the importance of trust in business relationships and unlock the secret to stronger, more lucrative business partnerships.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Introduction: Why Us? Thoughts on Why Weāre Here
- Chapter 1 The Digital Mask
- Chapter 2 Growth and theĀ Cheat Code
- Chapter 3 The Top-Down Necessity
- Chapter 4 How toĀ Set UpĀ Your Own Cheat Code
- Chapter 5 Customer, Context, and Culture
- Chapter 6 Partner Ecosystem: Nuts and Bolts
- Chapter 7 Co-Marketing
- Chapter 8 In theĀ Field
- Chapter 9 The Relationship Recipe
- Chapter 10 When It All Goes Wrong
- Chapter 11 Success and theĀ New Metrics
- Chapter 12 When It All Goes Right
- Chapter 13 Insights into Successful Partner Programs
- Chapter 14 Cash inĀ Time
- Conclusion
- Appendix: Supplemental Information
- Notes
- Acknowledgments
- About the Authors
- Index
- EULA