The Art of Communication
eBook - PDF

The Art of Communication

Semiotic Foundations and Strategic Applications

  1. 353 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Art of Communication

Semiotic Foundations and Strategic Applications

About this book

The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.

Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives.

This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.

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Information

Publisher
Wiley-ISTE
Year
2025
Print ISBN
9781836690122
Edition
1
eBook ISBN
9781394351947
Topic
Technology & Engineering
Subtopic
Sociolinguistics
Index
Technology & Engineering

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Introduction
  6. Chapter 1. The Communication Domain
  7. Chapter 2. A General Methodological Framework
  8. Chapter 3. The Realization Process of Communicative Doing
  9. Chapter 4. The Objectives of Communicative Doing
  10. Chapter 5. Milieu and Area of Action of Communicative Doing
  11. Chapter 6. The Actor and the Communicative Doing
  12. Chapter 7. Genres and Scenarios of Communicative Doing
  13. Chapter 8. The Contribution (Service) of Communicative Doing
  14. Chapter 9. Communication Campaign
  15. Conclusion
  16. References
  17. Index
  18. Other titles from ISTE in Information Systems, Web and Pervasive Computing
  19. EULA

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Yes, you can access The Art of Communication by Peter Stockinger in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Sociolinguistics. We have over 1.5 million books available in our catalogue for you to explore.