eBook - ePub

The Smart PR Book

Name: The Smart PR Book
Author: Sandra Stahl

A practical guide to the art and craft of public relations

Sandra Stahl,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Smart PR Book

A practical guide to the art and craft of public relations

Sandra Stahl,

About this book

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in today's business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. This book, written by a leading PR practitioner and educator, enables you to create the right mindset and build the necessary skills to meet the communications challenges that face most businesses. This includes mastery of the fundamentals of PR, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of the business objectives at hand.

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Yes, you can access The Smart PR Book by Sandra Stahl in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.