eBook - ePub

Nation Branding in the Americas

Name: Nation Branding in the Americas
Author: Efe Sevin,César Jiménez-MartÍnez,Pablo Miño

Contested Politics and Identities

Efe Sevin,

César Jiménez-MartÍnez,

Pablo Miño,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Nation Branding in the Americas

Contested Politics and Identities

Efe Sevin,

César Jiménez-MartÍnez,

Pablo Miño,

About this book

Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.

Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions.

Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.

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Yes, you can access Nation Branding in the Americas by Efe Sevin,César Jiménez-MartÍnez,Pablo Miño in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.