eBook - ePub

Food Marketing and Labelling

Name: Food Marketing and Labelling
ISBN: 9781040371015

A Practical Guide

Debasish Biswas,

Debarun Chakraborty,

Atanu Manna,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Food Marketing and Labelling

A Practical Guide

Debasish Biswas,

Debarun Chakraborty,

Atanu Manna,

About this book

This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers', practitioners', and scholars' understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples.

Key Features

Analyses consumer psychology behind food choice and marketing strategy
Covers food labelling regulations and compliance and nutritional requirements extensively
Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices

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Yes, you can access Food Marketing and Labelling by Debasish Biswas,Debarun Chakraborty,Atanu Manna in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.