eBook - PDF

The Fast Track

Name: The Fast Track
Author: Jane McManus

Inside the Surging Business of Women's Sports

Jane McManus,

211 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Fast Track

Inside the Surging Business of Women's Sports

Jane McManus,

About this book

"No one cares about women's sports" is a familiar refrain from vocal skeptics, but as The Fast Track shows, a series of watershed moments reflect the increasing popularity of and support for women's sports from both investors and fans.

Veteran sports journalist and academic Jane McManus examines both this upward trend and the forces that have held women's sports back since the early 1970s when Title IX became law (and Billie Jean King soundly defeated Bobby Riggs). As the fervor for Caitlin Clark during the 2024 NCAA Women's Basketball championship illustrates, there is big money to be made from broadcasting, merchandising, and investing in women's sports.

The Fast Track chronicles how pioneering sponsorships, broadcast opportunities, and surges in ratings contradict the myths about disinterest. Interviews counter the resistance toward women's leagues, reveal how women are covered in the media, and consider the possibilities for further investment. McManus also addresses racial inclusivity, transgender athletes, women's health issues, and equal pay.

An essential road map to capitalize on untapped potential, The Fast Track provides a snapshot of where women's sports as an industry and investment stand at this moment in time.

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Yes, you can access The Fast Track by Jane McManus in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.