L'estudi de l'adolescent com a consumidor té interès per a públics molt diversos. En primer lloc, és una part integrant de l'estudi del consumidor en general, bàsic per planificar les accions específiques més adequades per part dels professionals del màrqueting i la publicitat. En segon lloc, educadors, pedagogs i pares trobaran en aquests capítols algunes idees i explicacions que els permetran entendre millor les causes d'algunes actituds o comportaments que, vistos des de fora pels adults, semblen injustificats. Aquest estudi esbossa un panorama general del que pensen, senten i fan els adolescents a l'entorn del consum, la televisió, les marques i la publicitat en aquest començament del segle xxi. Es pretén, a la vista de la complexitat i l'abast del tema definir unes línies mestres que ajudin a comprendre la naturalesa global del fenomen.
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Table of contents
- Coberta
- Títol de meitat
- Títol
- Drets d’autor
- Dedicació
- Índex
- PROLEG, DE MARIO HERREROS
- AGRAÏMENTS
- CAPITOL I. Introducció
- CAPITOL II. L’adolescent com a consumidor
- CAPITOL III. El consum televisiu
- CAPITOL IV. Els adolescents i la seva relació amb les marques
- CAPITOL V. Actitud dels adolescents davant la publicitat
- EPÍLEG: Adolescents al segle
- BIBLIOGRAFIA
- ÍNDEX DE GRÀFICS
- ÍNDEX DE TAULES
- Contracoberta
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Yes, you can access El consumidor adolescent by Josep Fernández Cavia in PDF and/or ePUB format, as well as other popular books in Social Sciences & Educational Psychology. We have over 1.5 million books available in our catalogue for you to explore.