eBook - ePub

El consumidor adolescent

Name: El consumidor adolescent
ISBN: 9788411185202

Televisió, marques i publicitat

Josep Fernández Cavia,

Catalan
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

El consumidor adolescent

Televisió, marques i publicitat

Josep Fernández Cavia,

About this book

L'estudi de l'adolescent com a consumidor té interès per a públics molt diversos. En primer lloc, és una part integrant de l'estudi del consumidor en general, bàsic per planificar les accions específiques més adequades per part dels professionals del màrqueting i la publicitat. En segon lloc, educadors, pedagogs i pares trobaran en aquests capítols algunes idees i explicacions que els permetran entendre millor les causes d'algunes actituds o comportaments que, vistos des de fora pels adults, semblen injustificats. Aquest estudi esbossa un panorama general del que pensen, senten i fan els adolescents a l'entorn del consum, la televisió, les marques i la publicitat en aquest començament del segle xxi. Es pretén, a la vista de la complexitat i l'abast del tema definir unes línies mestres que ajudin a comprendre la naturalesa global del fenomen.

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Yes, you can access El consumidor adolescent by Josep Fernández Cavia in PDF and/or ePUB format, as well as other popular books in Social Sciences & Educational Psychology. We have over one million books available in our catalogue for you to explore.