El mite de la natura en publicitat
eBook - ePub

El mite de la natura en publicitat

  1. Catalan
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

El mite de la natura en publicitat

About this book

La natura tant suscita pors i recels com desperta passions i devocions. La mirada humana sobre la natura ha variat al llarg del temps a mesura que la revolució tecnocientífica s'ha consolidat. L'objectiu d'aquest volum Ês analitzar els principals discursos sobre la natura representats per la publicitat i els valors que s'hi transmeten. El text intercala teoria i pràctica, ja que s'hi comenten un conjunt d'imatges publicitàries amb la pretensió d'il¡lustrar els relats i les concepcions culturals que traspuen les representacions comercials de la natura. Aquest estudi examina la relació entre el llenguatge publicitari i la natura, per establir, tot seguit, una sèrie de natures prototípiques, connectades a unes determinades imatges de marca, aplicant les eines heurístiques proporcionades per la semiòtica narrativa i l'anàlisi del discurs.

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Yes, you can access El mite de la natura en publicitat by Pau Salvador i Peris in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Sociolinguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Coberta
  2. TĂ­tol de meitat
  3. TĂ­tol
  4. Drets d’autor
  5. Índex
  6. CAPÍTOL I. Natures d’ahir, natures d’avui: una lectura cultural
  7. CAPÍTOL II. La cultura publicitària i el mite de la natura
  8. CAPÍTOL III. El discurs de la natura en publicitat: identitat i valors
  9. CAPÍTOL IV. Funcions i usos de la natura en el llenguatge publicitari
  10. CAPÍTOL V. Conclusions
  11. CAPÍTOL VI. Bibliografia
  12. Contracoberta