eBook - ePub

El mite de la natura en publicitat

Name: El mite de la natura en publicitat
ISBN: 9788411185318

Pau Salvador i Peris,

Catalan
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

El mite de la natura en publicitat

Pau Salvador i Peris,

About this book

La natura tant suscita pors i recels com desperta passions i devocions. La mirada humana sobre la natura ha variat al llarg del temps a mesura que la revolució tecnocientífica s'ha consolidat. L'objectiu d'aquest volum és analitzar els principals discursos sobre la natura representats per la publicitat i els valors que s'hi transmeten. El text intercala teoria i pràctica, ja que s'hi comenten un conjunt d'imatges publicitàries amb la pretensió d'il·lustrar els relats i les concepcions culturals que traspuen les representacions comercials de la natura. Aquest estudi examina la relació entre el llenguatge publicitari i la natura, per establir, tot seguit, una sèrie de natures prototípiques, connectades a unes determinades imatges de marca, aplicant les eines heurístiques proporcionades per la semiòtica narrativa i l'anàlisi del discurs.

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Yes, you can access El mite de la natura en publicitat by Pau Salvador i Peris in PDF and/or ePUB format, as well as other popular books in Lingue e linguistica & Sociolinguistica. We have over one million books available in our catalogue for you to explore.