eBook - ePub

Entrepreneurial Journalism

Name: Entrepreneurial Journalism
ISBN: 9781452241425

How to Build What′s Next for News

Mark Briggs,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Entrepreneurial Journalism

How to Build What′s Next for News

Mark Briggs,

About this book

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what?s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you?ll explore the secrets of successful news startups (including how they?re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch.

Each chapter starts with a real entrepreneur?s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

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Yes, you can access Entrepreneurial Journalism by Mark Briggs in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.