
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes—all while inviting students to join in the conversation.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Electoral Challenge by Stephen C. Craig,David B. Hill in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over one million books available in our catalogue for you to explore.
Information
Edition
2Subtopic
Political Campaigns & ElectionsTable of contents
- Cover Page
- Title
- Copyright
- Dedication
- Contents
- Preface
- Contributors
- 1. Do Campaigns Really Matter?
- 2. Campaign Strategy
- 3. Swing Voters
- 4. Voter Competence
- 5. Money and Elections
- 6. Political Advertising
- 7. Campaigns and the News Media
- 8. Campaigning in the Internet Age
- 9. Direct Democracy and Candidate Elections
- 10. Grassroots Mobilization
- 11. The Impact of Political Consultants
- 12. Scandal, Corruption, and Campaign Ethics
- 13. A View from the Trenches
- References