The Electoral Challenge
eBook - ePub

The Electoral Challenge

Theory Meets Practice

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Electoral Challenge

Theory Meets Practice

About this book

What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes—all while inviting students to join in the conversation.

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Table of contents

  1. Cover Page
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. Preface
  7. Contributors
  8. 1. Do Campaigns Really Matter?
  9. 2. Campaign Strategy
  10. 3. Swing Voters
  11. 4. Voter Competence
  12. 5. Money and Elections
  13. 6. Political Advertising
  14. 7. Campaigns and the News Media
  15. 8. Campaigning in the Internet Age
  16. 9. Direct Democracy and Candidate Elections
  17. 10. Grassroots Mobilization
  18. 11. The Impact of Political Consultants
  19. 12. Scandal, Corruption, and Campaign Ethics
  20. 13. A View from the Trenches
  21. References

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Yes, you can access The Electoral Challenge by Stephen C. Craig,David B. Hill in PDF and/or ePUB format, as well as other popular books in Política y relaciones internacionales & Campañas políticas y elecciones. We have over one million books available in our catalogue for you to explore.