Conducting Online Surveys
eBook - ePub

Conducting Online Surveys

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Conducting Online Surveys

About this book

Conducting Online Surveys

This book is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.

"This is the most clearly written and practical text out there. It is a practical guide for students or anyone interested in online surveys." Margaret S. Kelley, University of Illinois at Urbana-Champaign

 

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Yes, you can access Conducting Online Surveys by Valerie M. Sue,Lois A. Ritter in PDF and/or ePUB format, as well as other popular books in Social Sciences & Social Science Research & Methodology. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Dedication
  3. Title
  4. Copyright
  5. Brief Contents
  6. Detailed Contents
  7. About the Authors
  8. List of Tables
  9. List of Figures
  10. Preface
  11. 1. Introduction
  12. 2. Planning the Online Survey
  13. 3. Sampling
  14. 4. Writing Survey Questions
  15. 5. Developing the Survey Instrument
  16. 6. Conducting the Survey
  17. 7. Processing and Analyzing the Survey Data
  18. 8. Reporting the Survey Results
  19. 9. Concluding Comments
  20. Appendix A. American Association for Public Opinion Research, Code of Ethics
  21. Appendix B. Frequently Asked Survey Questions
  22. Glossary
  23. References
  24. Index