- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Controversies in Contemporary Advertising
About this book
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan?s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
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Yes, you can access Controversies in Contemporary Advertising by Kim Bartel Sheehan in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Brief Contents
- Prologue
- 1 Advertising, Its Supporters, and Its Critics
- 2 Living in a Consumer Culture
- 3 Advertising and the Media: Changes and Challenges
- 4 How Advertising Is Regulated: Government and Industry
- 5 Beyond Subliminal: The Pervasiveness of Persuasion
- 6 Advertising Choices: Influences of Stereotypes and Taste
- 7 Gender and Advertising: How Gender Shapes Meaning
- 8 Advertising and Race: Examining the Melting Pot
- 9 Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstreamed?
- 10 Children and Advertising: Emerging Consumers, Problematic Strategies
- 11 Advertising Controversial Products: Bans and Beliefs
- 12 Tobacco and Alcohol Advertising :Industries in Flux
- 13 Advertising Prescription Drugs: Healthy Tactics or Risky Propositions?
- 14 Political Advertising: Do “We the People” Still Matter?
- 15 Socially Responsible Advertising :Does a Brand Have a Conscience?
- 16 Online Advertising : The Ever-Evolving Landscape
- 17 Advertising : Being Ethical Advertisers in a Challenging Age
- References
- Glossary
- Index
- About the Author