Going Public
eBook - ePub

Going Public

New Strategies of Presidential Leadership

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Going Public

New Strategies of Presidential Leadership

About this book

Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how "going public" remains a potent weapon in the president's arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress.

In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors—especially in combination—on the future of presidential leadership and weighs the lessons of 9/11 on "going public" in foreign affairs.

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Yes, you can access Going Public by Samuel Kernell in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface
  6. 1 Introduction: Going Public in Theory and Practice
  7. 2 How Washington Has Changed
  8. 3 How the Politicians Entering Washington Have Changed: Outsiders and Divided Government
  9. 4 The President and the Press
  10. 5 The Growth of Going Public
  11. 6 President Reagan and His First Three Budgets: A Classic Case of Going Public in Action
  12. 7 Opinion Leadership and Foreign Affairs
  13. 8 Present and Future Prospects for Going Public
  14. Index