- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Focus Groups by David W. Stewart,Prem N. Shamdasani in PDF and/or ePUB format, as well as other popular books in Social Sciences & Social Science Research & Methodology. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Contents
- Preface to the First Edition
- Preface to the Second Edition
- Preface to the Third Edition
- About the Authors
- 1 Introduction Focus Group History, Theory, and Practice
- 2 Group Dynamics and Focus Group Research
- 3 Focus Groups and the Research Toolbox
- 4 Recruiting Focus Group Participants and Designing the Interview Guide
- 5 The Focus Group Moderator
- 6 Conducting the Focus Group
- 7 Analyzing Focus Group Data
- 8 Focus Groups in Practice
- 9 Virtual Focus Groups and Other Group Research Methods
- 10 Conclusion
- References
- Index