eBook - ePub
Business Research
A Guide to Planning, Conducting, and Reporting Your Study
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
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Yes, you can access Business Research by Donald R. Cooper in PDF and/or ePUB format, as well as other popular books in Business & R&D. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Acknowledgements
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Illustration List
- Preface
- Acknowledgments
- About the Author
- 1 From the Research Jitters to Employers’ Most-Wanted Skills
- 2 Self-Defense Tools for Research Preparation, Reasoning, and Terminology
- 3 The Process Road Map Exploring and Planning
- 4 The Process Road Map Creating and Conducting
- 5 The Process Road Map Collecting, Analyzing, and Writing
- 6 Nonexperimental Quantitative Designs
- 7 Qualitative Designs and Mixed Designs
- 8 Experimental Designs
- 9 Writing the Report
- Appendices
- Appendix A Questionnaire Design Using Google Forms
- Appendix B Exemption Request (Institutional Review Board)
- Appendix C Sample Business Proposal
- Appendix D Statistical Decision Trees
- Appendix E Results of the Quantitative Design Textbook Survey
- Appendix F Brief Tutorial: Three Longitudinal Studies in One
- Appendix G Tutorial: Organize Your Report With Timesaving Applications
- Glossary
- Index