The Political Speechwriter′s Companion
eBook - ePub

The Political Speechwriter′s Companion

A Guide for Writers and Speakers

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Political Speechwriter′s Companion

A Guide for Writers and Speakers

About this book

Can you really learn to write speeches?

The Political Speechwriter?s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: 

  • language the audience will understand and remember, 
  • anecdotes that make listeners laugh and cry, 
  • wit that pokes fun at opponents but also shows their own lighter side, and
  • support in the way of statistics, examples, and testimony. 

Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.  

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Yes, you can access The Political Speechwriter′s Companion by Robert A. Lehrman,Eric Schnure in PDF and/or ePUB format, as well as other popular books in Personal Development & Communication & Public Speaking. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Acknowledgements
  3. Half Title
  4. Acknowledgements
  5. Publisher Note
  6. Title Page
  7. Copyright Page
  8. Brief Contents
  9. Contents
  10. Preface
  11. Foreword
  12. Introduction Why Speechwriting Matters
  13. Part I Laying the Foundation
  14. Chapter 1 The Political Speech
  15. Chapter 2 Persuasion
  16. Chapter 3 Audiences
  17. Chapter 4 Research
  18. Part II How to Do It
  19. Chapter 5 Structure
  20. Chapter 6 Language People Understand
  21. Chapter 7 Language People Remember
  22. Chapter 8 Anecdote
  23. Chapter 9 Wit
  24. Chapter 10 Support
  25. Part III Applications
  26. Chapter 11 Beginnings
  27. Chapter 12 Problems
  28. Chapter 13 Solutions
  29. Chapter 14 Writing Conclusions
  30. Chapter 15 Delivery
  31. Chapter 16 Ethics
  32. Chapter 17 The Uneasy Partnership Advice for Speakers and Writers
  33. Chapter 18 Final, Final Words
  34. Appendix A Speech for Almost Every Occasion
  35. Bibliography
  36. Index
  37. Index of Speakers
  38. About the Authors