
The Political Speechwriter′s Companion
A Guide for Writers and Speakers
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Political Speechwriter′s Companion
A Guide for Writers and Speakers
About this book
Can you really learn to write speeches?
The Political Speechwriter?s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver:
- language the audience will understand and remember,
- anecdotes that make listeners laugh and cry,
- wit that pokes fun at opponents but also shows their own lighter side, and
- support in the way of statistics, examples, and testimony.
Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Acknowledgements
- Half Title
- Acknowledgements
- Publisher Note
- Title Page
- Copyright Page
- Brief Contents
- Contents
- Preface
- Foreword
- Introduction Why Speechwriting Matters
- Part I Laying the Foundation
- Chapter 1 The Political Speech
- Chapter 2 Persuasion
- Chapter 3 Audiences
- Chapter 4 Research
- Part II How to Do It
- Chapter 5 Structure
- Chapter 6 Language People Understand
- Chapter 7 Language People Remember
- Chapter 8 Anecdote
- Chapter 9 Wit
- Chapter 10 Support
- Part III Applications
- Chapter 11 Beginnings
- Chapter 12 Problems
- Chapter 13 Solutions
- Chapter 14 Writing Conclusions
- Chapter 15 Delivery
- Chapter 16 Ethics
- Chapter 17 The Uneasy Partnership Advice for Speakers and Writers
- Chapter 18 Final, Final Words
- Appendix A Speech for Almost Every Occasion
- Bibliography
- Index
- Index of Speakers
- About the Authors