The Business of Media
eBook - PDF

The Business of Media

Corporate Media and the Public Interest

  1. 337 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Business of Media

Corporate Media and the Public Interest

About this book

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.Ā 

Key Features:

  • Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society?s insatiable quest for profits and democratic society?s need for a media system that serves the public interest)
  • Draws from both social and economic theoryĀ to create two conceptual frameworks: market model, and public sphere model
  • Focus on devlopments in the last decade to major media industry trends mapping structural organization,Ā the rise of media conglomerates, and their new strategiesĀ Ā 
  • Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
  • Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics backgroundĀ 

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Yes, you can access The Business of Media by David Croteau,William Hoynes in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. THE BUSINESS OF MEDIA- FRONT COVER
  2. THE BUSINESS OF MEDIA
  3. COPYRIGHT
  4. CONTENTS
  5. LIST OF EXHIBITS
  6. PREFACE
  7. ACKNOWLEDGMENTS
  8. INTRODUCTION
  9. PART 1- PROFITS AND THE PUBLIC INTEREST
  10. CHAPTER 1- MEDIA, MARKETS, AND THE PUBLIC SPHERE
  11. CHAPTER 2- THE RISE AND (DE)REGULATION OF THE MEDIA INDUSTRY
  12. PART 2- INDUSTRY STRUCTURE AND CORPORATE STRATEGY
  13. CHAPTER 3- THE NEW MEDIA GIANTS
  14. CHAPTER 4- STRATEGIES OF THE NEW MEDIA GIANTS
  15. PART 3- NEGLECTING THE PUBLIC INTEREST
  16. CHAPTER 5- HOW BUSINESS STRATEGY SHAPES MEDIA CONTENT
  17. CHAPTER 6- HOW MEDIA BUSINESS INFLUENCES SOCIETY
  18. CHAPTER 7- CHOOSING THE FUTURE
  19. APPENDIX- SELECT ONLINE RESOURCES FOR STUDYING THE MEDIA INDUSTRY, MEDIA POLICY, AND MEDIA EDUCATION
  20. NOTES
  21. REFERENCES
  22. INDEX
  23. ABOUT THE AUTHORS