eBook - ePub

The PR Campaigns Worktext

Name: The PR Campaigns Worktext
ISBN: 9781071818466

Maria Elles Scott,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The PR Campaigns Worktext

Maria Elles Scott,

About this book

Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?

By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client's needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student's trusted resource as they take their first steps into the world of PR.

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Yes, you can access The PR Campaigns Worktext by Maria Elles Scott in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.