Social Media for Strategic Communication
eBook - ePub

Social Media for Strategic Communication

Creative Strategies and Research-Based Applications

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Social Media for Strategic Communication

Creative Strategies and Research-Based Applications

About this book

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

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Yes, you can access Social Media for Strategic Communication by Karen Freberg in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Preface
  9. About the Author
  10. Part I Foundation for Creating a Strategic Mindset
  11. 1 Introduction to Social Media An Art and Science
  12. 2 Ethical and Legal Fundamentals in Social Media
  13. 3 Personal and Professional Branding for Social Media
  14. 4 Diversity, Equity, and Inclusion in Social Media
  15. 5 Industry Qualifications and Roles in Social Media
  16. 6 Research in Social Media Monitoring, Listening, and Analysis
  17. Part II Understanding Social Media Strategy (Creative and Scientific Approaches)
  18. 7 Strategic Planning for Social Media
  19. 8 Influencer Marketing
  20. 9 Paid Media
  21. 10 Strategic Writing for Social Media
  22. 11 Audience Segmentation and Analysis
  23. 12 Creating, Managing, and Curating Content (Strategies, Tactics, and Key Messages)
  24. 13 Measurement, Evaluation, Budget, and Calendar Considerations for Social Media
  25. Part III Application and Future Considerations
  26. 14 How Social Media Is Applied Exploring Different Specializations + Case Studies I
  27. 15 How Social Media Is Applied Exploring Different Specializations + Case Studies II
  28. 16 What Does the Social Media World Have That Is New?
  29. Glossary
  30. Index