Effective Crisis Communication

Moving From Crisis to Opportunity

Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger

• Publisher: SAGE Publications, Inc
• Year: 2022
• Print ISBN: 9781071852392
• eBook ISBN: 9781071852422
• Edition: 5
• Topic: Languages & Linguistics
• Subtopic: Communication Studies
• Index: Languages & Linguistics

In this fully updated Fifth Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

 

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Brief Contents
• Detailed Contents
• Preface
• Acknowledgments
• Part I The Conceptual Foundation
• 1 Defining Crisis Communication
• 2 Understanding Crisis Communication Theory and Practice
• Part II The Lessons and Practical Application
• 3 Lessons on Effective Crisis Communication
• 4 Applying the Lessons To Produce Effective Crisis Communication
• 5 Lessons on Managing Crisis Uncertainty Effectively
• 6 Applying the Lessons for Managing Crisis Uncertainty Effectively
• 7 Lessons on Effective Crisis Leadership
• 8 Applying the Lessons for Developing Effective Crisis Leadership
• Part III The Opportunities
• 9 Learning Through Failure
• 10 Risk Communication
• 11 Responding to the Ethical Demands of Crisis
• 12 Facilitating Renewal Through Effective Crisis Communication
• Appendix A - Extending Discourse of Renewal to Preparedness: Construct and Scale Development of Readiness for Renewal
• Appendix B - Discourse of Renewal: Developing Multiple-item Measurement and Analyzing Effects on Relationships
• References
• Index
• About the Authors