Exploring Mass Communication
eBook - ePub

Exploring Mass Communication

Connecting with the World of Media

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Exploring Mass Communication

Connecting with the World of Media

About this book

Vincent F. Filak named next editor for Journalism and Mass Communication Educator

Exploring Mass Communication
examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak?s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today's students will connect with.

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      Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life.

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Yes, you can access Exploring Mass Communication by Vincent F. Filak in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Acknowledgements
  4. Publisher Note
  5. Title Page
  6. Copyright Page
  7. Brief Contents
  8. Detailed Contents
  9. Preface
  10. Acknowledgments
  11. About the Author
  12. Part I Understanding Today’s Media World
  13. 1 Media Basics: Models and Theories
  14. 2 Media Audiences and Uses
  15. 3 Media Systems and Corporate Ownership
  16. Part II Traditional Media
  17. 4 Books: The Original Mass Medium
  18. 5 Print Journalism: Newspapers and Magazines
  19. 6 Radio and Other Audio Formats
  20. 7 Movies
  21. 8 Television
  22. Part III Digital Media
  23. 9 The All-Consuming Internet
  24. 10 Social Media
  25. 11 Video Games and Gaming as Media
  26. Part IV Strategic Media
  27. 12 Public Relations
  28. 13 Advertising and Marketing
  29. Part V Rules and Values
  30. 14 Media and the Law
  31. 15 Ethics: What We Value
  32. Glossary