This text shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The authors offer guidance on creative approaches to question design to keep respondents engaged, consider different survey administration modes, outline practices for culturally responsive survey design, discuss current language considerations for demographic questions, and consider factors that can influence survey responses. The Second Edition offers more detail about survey question design and includes more on rating scales and open-ended questions. It provides more guidance on cultural responsiveness and equity considerations including use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.
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eBook - ePub
Designing Quality Survey Questions
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Table of contents
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- Acknowledgments
- About the Authors
- 1 Why Quality Surveys and Questions Matter
- Part I What to Consider Before Drafting Survey Questions
- 2 Planning and Predrafting
- 3 Understanding Respondents
- Part II How to Develop Survey Questions and Response Options
- 4 Sourcing and Crafting Questions
- 5 Constructing Response Options
- 6 Demographic and Other Sensitive Questions
- Part III Knowing When a Survey Is Ready for Use
- 7 Finalizing Questions and Using Pretesting Strategies
- 8 Pulling It All Together to Maximize Response
- Appendix A: Checklist for Quality Question Design
- Glossary
- References
- Index
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Yes, you can access Designing Quality Survey Questions by Sheila B. Robinson,Kimberly Firth Leonard in PDF and/or ePUB format, as well as other popular books in Social Sciences & Social Science Research & Methodology. We have over 1.5 million books available in our catalogue for you to explore.