Arlene Fink?s How to Conduct Surveys: A Step-by-Step Guide provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The Seventh Edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink's other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half Title
- Acknowledgements
- Publisher Note
- Title Page
- Copyright Page
- Brief Contents
- Detailed Contents
- Preface
- About the Author
- 1 Conducting Surveys: Everyone Is Doing It
- 2 The Survey Form: Questions, Scales, and Appearance
- 3 Getting It Together: Some Practical Concerns
- 4 Sampling
- 5 Survey Design: Environmental Control
- 6 Analyzing and Organizing Data From Surveys
- 7 Presenting the Survey Results
- References
- Index
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Yes, you can access How to Conduct Surveys by Arlene Fink in PDF and/or ePUB format, as well as other popular books in Social Sciences & Research & Methodology in Psychology. We have over 1.5 million books available in our catalogue for you to explore.