Introduction to Public Relations
eBook - ePub

Introduction to Public Relations

Strategic, Digital, and Socially Responsible Communication

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Introduction to Public Relations

Strategic, Digital, and Socially Responsible Communication

About this book

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today's PR professionals craft persuasive messages using modern technologies while working in line with the industry?s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.

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Yes, you can access Introduction to Public Relations by Janis Teruggi Page,Lawrence J. Parnell in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Publisher Note
  9. Preface
  10. Acknowledgments
  11. About the Authors
  12. 1 Public Relations: A Strategic, Evolving Discipline
  13. 2 The History of Modern Public Relations
  14. 3 Corporate Social Responsibility and Environmental Sustainability
  15. 4 Ethics and Law in Public Relations
  16. 5 Foundations of Public Relations: Research and Theory
  17. 6 Strategic Communication Planning
  18. 7 Public Relations Writing: Persuasive and Audience Focused
  19. 8 Digital and Social Media
  20. 9 Media Relations in a Digital World
  21. 10 Employee Relations, Corporate Culture, and Social Responsibility
  22. 11 Corporate Communication and Reputation Management
  23. 12 Issues Management and Crisis Communication
  24. 13 Nonprofit and Health Communication
  25. 14 Public Affairs, Government Relations, and Political Communications
  26. 15 Global Public Relations and Public Diplomacy
  27. 16 Sports and Tourism
  28. Glossary
  29. References
  30. Index