Global Marketing Management
eBook - PDF

Global Marketing Management

  1. 324 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Global Marketing Management

About this book

Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

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Yes, you can access Global Marketing Management by Gustavo Morales in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
EDTECH
Year
2018
eBook ISBN
9781839473128
Edition
0

Table of contents

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