- English
- ePUB (mobile friendly)
- Available on iOS & Android
Managing Product, Managing Tension
About this book
THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "e;makers"e; fail to spend enough time reflecting and managing our own emotions. "e;Managing Product = Managing Tension"e; brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.www.marcabraham.com
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Information
Table of contents
- Cover
- Copyright
- Title Page
- Dedication
- Contents
- Introduction
- Chapter 1. Managing Product = Managing Tension
- Chapter 2. Know Your Tensions
- Chapter 3. The Role and Impact of Tension on Managing Products
- Chapter 4. Leaning in with Confidence
- Chapter 5. Leaning into Tension Effectively
- Chapter 6. So, You Want to Lean Into Tension Collaboratively?!
- Chapter 7. Managing Product = Managing Resilience and Growth
- Acknowledgements
- Conclusion
- About the Author