Managing Product, Managing Tension
eBook - ePub

Managing Product, Managing Tension

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Managing Product, Managing Tension

About this book

THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "e;makers"e; fail to spend enough time reflecting and managing our own emotions. "e;Managing Product = Managing Tension"e; brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.www.marcabraham.com

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Yes, you can access Managing Product, Managing Tension by Marc Abraham in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Brown Dog Books
Year
2020
eBook ISBN
9781839521966
Edition
0

Table of contents

  1. Cover
  2. Copyright
  3. Title Page
  4. Dedication
  5. Contents
  6. Introduction
  7. Chapter 1. Managing Product = Managing Tension
  8. Chapter 2. Know Your Tensions
  9. Chapter 3. The Role and Impact of Tension on Managing Products
  10. Chapter 4. Leaning in with Confidence
  11. Chapter 5. Leaning into Tension Effectively
  12. Chapter 6. So, You Want to Lean Into Tension Collaboratively?!
  13. Chapter 7. Managing Product = Managing Resilience and Growth
  14. Acknowledgements
  15. Conclusion
  16. About the Author