eBook - ePub

Value Propositions that SELL

Name: Value Propositions that SELL
Author: Lisa Dennis

Lisa Dennis,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Value Propositions that SELL

Lisa Dennis,

About this book

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step

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Yes, you can access Value Propositions that SELL by Lisa Dennis in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.