Wings of Change
eBook - ePub

Wings of Change

How the World's Biggest Energy Drink Manufacturer Made a Mark in Football

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Wings of Change

How the World's Biggest Energy Drink Manufacturer Made a Mark in Football

About this book

Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, SĆ£o Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.

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Yes, you can access Wings of Change by Karan Tejwani in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Pitch Publishing Ltd
Year
2020
eBook ISBN
9781785318153
Edition
0

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Acknowledgements
  6. Bullā€™s Eye
  7. A Tale of Two Clubs
  8. Empire State of Soccer
  9. The Leipzig Revolution
  10. Plan A to Z
  11. Youthful Innovation
  12. Kapital, Konzept and Kompetenz
  13. Finding the Best of the Best
  14. Comfortable with Being Uncomfortable
  15. New Yorkā€™s Finest
  16. Made in Stalybridge
  17. MenschenfƤnger
  18. A Promise to My Father
  19. A Sporting Dynasty
  20. Beyond Borders
  21. Continuous Improvement
  22. Backlash
  23. The Battle Within
  24. Learning by Doing
  25. Creating a Legacy
  26. Spreading Their Wings
  27. Newspapers, Magazines and Online Sources
  28. Books, Podcasts and Docuseries
  29. Photos