eBook - PDF

Multi-Channel Marketing

Name: Multi-Channel Marketing
ISBN: 9781774692776

Joao Heitor De Avila Santos,

288 pages
English
PDF
Available on iOS & Android

eBook - PDF

Multi-Channel Marketing

Joao Heitor De Avila Santos,

About this book

Multi-Channel Marketing System: An Overview is a book is targeted to undergraduate and graduate students, as well as marketing professionals playing across diverse channels of distribution from online to brick-and-mortar stores. It addresses the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services, blending different distribution and advertising channels into a single approach to attract consumers. This book serves as a step-by-step guide through the functions of multi-channel marketing systems, covering theory and practices. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, elaborating how these new ways to reach customers can be integrated into marketing plans. The contents are presented into seven chapters. Chapter 1: Multi-Channel Marketing System: An Overview; Chapter 2: Social Media as a Marketing Tool. Chapter 3: Mobile Marketing; Chapter 4: Email marketing; Chapter 5: Content marketing/blogging; Chapter 6: SEO in Marketing, and finally, Chapter 7: Branding in Marketing. We hope the reader enjoys the approach and the overview presented in all these seven chapters.

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Yes, you can access Multi-Channel Marketing by Joao Heitor De Avila Santos in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.