eBook - PDF

Brand Management in Digital and Sustainable Times

Name: Brand Management in Digital and Sustainable Times
ISBN: 9781774692806

Joao Heitor De Avila Santos,

276 pages
English
PDF
Available on iOS & Android

eBook - PDF

Brand Management in Digital and Sustainable Times

Joao Heitor De Avila Santos,

About this book

Brand Management in Digital and Sustainable Times is a book intended to serve as a reference guide for undergraduates, graduates, as well as professionals aiming to understand and overcome the challenges of brand management. Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has a brand to promote goods through social media platforms. Companies should leverage this aspect as maintaining the brand's reputation is essential. When a company decides on a brand to represent itself in the public eye, it must first establish its identity or how it wants to be perceived. The book presents seven carefully written chapters. Chapter one presents an introduction to brand management. A holistic approach to branding is presented in Chapter 2. Chapter 3 discusses product placement and brand integration. Chapter 4 covers brand identity, a critical requirement for any company to progress. Chapter 5 focuses on retail management, providing an overview of the visual merchandising concept, and focusing on customer relationship management (CRM), brand management, and sales management. Chapter 6 concentrates on digital branding and marketing. The final chapter, Chapter 7, explores the fundamental concepts, challenges, and issues of contemporary sustainable brand management in light of the concept's multidisciplinary aspects. With these seven chapters, readers are expected to have a comprehensive introduction to brand management in the current marketing environment. A list of references is presented in each chapter to support the reader with additional literature on the subject.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Brand Management in Digital and Sustainable Times by Joao Heitor De Avila Santos in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.