eBook - PDF
Fairtrade: Motivations of customers to engage in Fairtrade purchases and the implications for marketing professionals
- 17 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Fairtrade: Motivations of customers to engage in Fairtrade purchases and the implications for marketing professionals
About this book
Essay from the year 2007 in the subject Business economics - Trade and Distribution, grade: 1,7, Solvay Business School, Brussels (Solvay Business School, Brussels), course: Advanced Marketing, language: English, abstract: Since their introduction several years ago Fairtrade products have remained subject to low sales and failed to win satisfactory market shares. Investigating into the reasons for the observed underperformance the study will begin by analysing customers' motivations to buy Fairtrade products and their reasons to refrain from Fairtrade purchases.
After the analysis of the various important influences on customers' Fairtrade buying behaviour, it will examine some of the implications this may have for marketing professionals. The study will conclude that some of the main factors affecting Fairtrade purchases are of demographical nature, while others stem from customer equity dimensions, before it will propose a number of possible actions to increase the success of the Fairtrade initiative.
[...]
Information
Table of contents
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Fairtrade: Motivations of customers to engage in Fairtrade purchases and the implications for marketing professionals by Jens Hillebrand in PDF and/or ePUB format, as well as other popular books in Business & Supply Chain Management. We have over 1.5 million books available in our catalogue for you to explore.