eBook - PDF

Chinefarge: A Sino-Western Joint Venture

Name: Chinefarge: A Sino-Western Joint Venture
ISBN: 9783640803989

A Case Study Report

Gebhard Deissler,

18 pages
English
PDF
Available on iOS & Android

eBook - PDF

Chinefarge: A Sino-Western Joint Venture

A Case Study Report

Gebhard Deissler,

About this book

Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.

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Yes, you can access Chinefarge: A Sino-Western Joint Venture by Gebhard Deissler in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Languages. We have over one million books available in our catalogue for you to explore.