
- 562 pages
- English
- PDF
- Available on iOS & Android
Foundations of Business
About this book
Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That's what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation's economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.
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Information
Table of contents
- Cover
- Letter from the Authors
- Brief Contents
- Contents
- Acknowledgments
- About the Authors
- Part 1: The Environment of Business
- Part 2: Business Ownership and Entrepreneurship
- Part 3: Management and Organization
- Part 4: Human Resources
- Part 5: Marketing
- Part 6: Information, Accounting, and Finance
- Endnotes
- Glossary
- Name Index
- Subject Index