eBook - PDF
Digital Innovation in the Luxury and Fine Art Industry
How Does Social Media Performance Correlate With Sales And Auction Prices?
- 61 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Digital Innovation in the Luxury and Fine Art Industry
How Does Social Media Performance Correlate With Sales And Auction Prices?
About this book
With a globally rising percentage of internet access and time spent on social media in emerging, developing as well as mature markets, investment into an exceptional digital customer experience can be more and more efficiently leveraged and scaled.
This thesis aims to quantitatively and qualitatively determine whether a measurable influence of users' social media interaction with artists and luxury brands on their prices and sales exists, how it manifests itself and which conclusions and recommendations can be drawn from its existence and applied to both industries. Does a Facebook Share translate into a good's sale? Is art's instagramisation reflected in auction prices? And how can we measure the paradigm shift in these traditional industries, led by democratization of information- and opinion-sharing, exhibited by rising amateur-experts and new opinion leaders afar from established critics?
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Yes, you can access Digital Innovation in the Luxury and Fine Art Industry by Janna Schubert in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Performing Arts & Business. We have over 1.5 million books available in our catalogue for you to explore.