eBook - PDF
Ecommerce Operations. Critical Analysis of the Online Music Magazine "Resident Advisor"
- 43 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Ecommerce Operations. Critical Analysis of the Online Music Magazine "Resident Advisor"
About this book
The present report aims to deliver recommendations for the future development of Resident Advisor, an international online music magazine and community platform. It provides two million readers a month with relevant content related to electronic music.
Additionally, it offers a range of services on Business-to-Business and Business-to-Consumer level.
The recommendations are based on qualitative as well as relevant secondary research. Five in-depth interviews had been conducted focusing on registered and active members of the Resident Advisor.
The interview schedule intends to capture members' attitudes, needs, experiences and behaviours. Furthermore, Resident Advisor's competitors had been analysed to gain an understanding what the industry offers as standard services.
Key findings showed, that members trust and value Resident Advisor as a high quality magazine for electronic underground music and therefore reading it regularly as source of information and stimulation.
However, members complement their experience by reading other music magazines and using additional multimedia channels such as social media networks, music streaming or video services. Moreover, they demand for an improved usability and availability of Resident Advisor.
Table of contents
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Information
Publisher
GRIN VerlagEdition
1Year
2015Topic
BusinessSubtopic
Supply Chain ManagementeBook ISBN
9783668028760
Index
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Yes, you can access Ecommerce Operations. Critical Analysis of the Online Music Magazine "Resident Advisor" by Julia Zöllner in PDF and/or ePUB format, as well as other popular books in Business & Supply Chain Management. We have over 1.5 million books available in our catalogue for you to explore.